Growth

Digital Advertising Services — BizBackerz

AI-powered Google Ads that turn searches into revenue.

From Google Local Service Ads to AI Max and Performance Max campaigns, we manage every layer of your digital advertising with precision — driving qualified leads at lower cost while your competitors guess. We handle the complexity so you capture the opportunity.

  • 25% More Inbound Leads
  • 7% More Conversion Value
  • 48h Campaign Launch

What's Included

  • Google Local Service Ads — Pay-per-lead campaigns with the Google Verified badge — your business appears above all organic results, above the map pack, and above standard paid ads for local high-intent searches.
  • AI Max Search Campaigns — We deploy AI Max to expand keyword reach intelligently while retaining full reporting transparency — on average generating 7% more conversion value at the same ad spend.
  • Performance Max Campaigns — Cross-channel autonomous campaigns across Search, YouTube, Display, Discover, Gmail and Maps — feeding the algorithm with quality creatives and first-party data for maximum reach.
  • Generative Engine Optimization — We restructure your content to be cited by Google AI Overviews, ChatGPT, and Perplexity — using answer-first formatting, schema markup, and statistical authority signals.
  • B2B SaaS Lead Generation — LinkedIn audience signals layered into Google Ads, rigorous segmentation by buyer journey stage, and offline conversion data fed back to optimize for pipeline quality over volume.
  • Weekly Performance Reporting — Clear weekly dashboards tracking cost per lead, conversion value, impression share, and campaign-level ROAS — with plain-language recommendations, no jargon.

Key Benefits

  • Pay Only for Real Leads — Google LSA charges per qualified contact, not per click. Automated AI dispute resolution returns 6–7% of ad spend on unqualified interactions — your budget works harder.
  • Google Verified Badge — We handle the full verification process — background checks, insurance confirmation, and licence validation — to earn and maintain your Google Verified trust badge.
  • Asynchronous 24hr Execution — As a UK-based agency serving US clients, our timezone differential means campaigns are optimised, adjusted, and launched while your team sleeps — delivering next-day results.

How It Works

  1. Audit & Strategy — We audit your current ad accounts, identify wasted spend, and build a channel strategy tailored to your industry, location, and revenue goals.
  2. Setup & Verification — Google LSA verification, campaign structure, audience signals, creative assets, and conversion tracking — fully configured within 48 hours.
  3. Launch & Optimise — Campaigns go live with active daily monitoring. We adjust bids, refine targeting, and A/B test creative in real time to lower your cost per acquisition.
  4. Report & Scale — Weekly performance reports with clear data and strategic recommendations. When a campaign proves its ROI, we scale budget and replicate success across channels.

Results

  • 25% More Inbound Leads — vs standard search ads for LSA clients
  • 7% More Conversion Value — average uplift with AI Max campaigns
  • 6% Ad Spend Returned — via automated LSA dispute resolution

"Within 60 days our Google LSA was generating more qualified calls than our previous agency delivered in six months. BizBackerz handled everything — verification, setup, optimisation — and the reporting is crystal clear every week."

Marcus Webb, Owner, Webb HVAC Services

Frequently Asked Questions

What is Google Local Service Ads and who is it for?

Google Local Service Ads is a pay-per-lead platform that places your business above all standard search results for local high-intent queries. It is ideal for service-based businesses — trades, legal, healthcare, education, and professional services — across over 70 eligible categories in the US market.

What is the difference between AI Max and Performance Max?

AI Max is an intelligent setting within standard Search campaigns that expands keyword reach while preserving transparency and reporting control. Performance Max is a fully autonomous cross-channel campaign type that distributes ads across Google's entire network. We deploy both concurrently — AI Max captures high-intent bottom-funnel searches while Performance Max handles upper-funnel discovery.

What is Generative Engine Optimization and do I need it?

GEO is the practice of structuring your content so it gets cited by AI search tools like Google AI Overviews, ChatGPT, and Perplexity. As AI-summarized results increasingly replace traditional clicks, GEO is becoming as critical as standard SEO. We apply answer-first content formatting, schema markup, and entity optimization to ensure your business appears in AI-generated answers.

How quickly can campaigns go live?

Standard campaign setup and launch takes 48 hours. Google LSA verification — background checks, insurance, and licensing — typically takes 5–10 business days as Google controls this process. We begin all verification steps immediately so you are live as fast as possible.

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